Attracting participants to your 2023 event can still be challenging, with some people still hesitant to gather in large groups or sign up to organized endurance events. 2022 mid-year study showed an average 26% less bookings compared to pre-covid era, and we all hope to see a brighter 2023!
As a race director you need to be more creative and strategic in your approach. Here are 5 important tips to attract more participants to your 2023 events:
1. Partner with Local Businesses: Partnering with local businesses and adding them as your event sponsors can help attract more participants to your event. Offer discounts and perks to participants who shop or dine at certain businesses, and ask them to promote the event in return.
2. Create a Sense of Community: Creating a sense of community and camaraderie can be a powerful way to attract participants. Offer group training sessions or meet-ups leading up to the event to bring people together and build excitement. Offering benefits for Facebook group participants can also increase visibility and participation for your event
* Pic2Go now invites all race organizers to promote their events for free in our global Running and Race Training Facebook group (46K participants). Contact us for more details.
3. Have a Fun and Memorable Experience: Create a fun and memorable experience with a post-race celebration and awards ceremony. Offer participants a great way to celebrate and share their experience online (e.g. – with Pic2Go’s rich finisher galleries). This will make participants more likely to sign up for your event again in the future.
4. Make the Event Stand Out: Make your event stand out from others by offering unique features, such as a scenic course, special awards, free race photos, personalized finisher videos, or a particularly challenging course. This will give potential participants a reason to choose your event over others.
5. Use Data to Improve the Event: Use data from the previous year to improve the event and make it more appealing to future participants. Analyze what worked and what didn’t and use that information to make your event even better.
Coming out of the covid era presents new challenges for race directors, but by following these tips, you can attract more participants to your event and make it a success. Keep in mind that local partnerships, community building, clear communication, memorable experience and data analysis should be at the forefront of your strategy.
Participants’ data can hold a great value for your event sponsors – wishing to communicate with the participants following the event, send them brand updates or commercial offers.
For this purpose we are introducing Pic2Go’s Data Capture 2.0 – offering more flexible options for collecting participants data while maintaining data protection and privacy policies, including:
Data Capture 2.0 full setup and operational details can be found – here.
Pic2Go’s Data Capture 2.0 has been implemented at the Intersport sponsored Ronde des Caps 2022 event – generating an amazing 25% conversion of event finishers accepted to subscribe to the Intersport’s newsletter/catalog!
Interested in helping your sponsors further engage with your event participants following the event?
👉 Contact us now and get an attractive bid for using Pic2Go’s Data Capture 2.0 at your next event!
Offering your finishers personal race videos is a perfect way to let them celebrate, share and memorize their experience and achievements.
Here are 6 benefits offered by Pic2Go’s Finisher Videos solution (aka – Performance Videos), that will make your participants’ videos amazing (and will promote your sponsors)!
* The example in this article is based on Pic2Go’s activation at Tchimbé Raid 2022 – sponsored by Peugeot Martinique (see full video example – here)
Pic2Go’s personalized race finisher videos starts with a personalized opening, including the participant’s name, event name and distance. A intro video part is included to build the atmosphere and show your amazing event footage. See – here.
A 3d race map animation is included in the videos to highlight participants’ position at each photography point (based in Pic2Go’s FlyThrough 3D Race Map solution). See – here.
The Pic2Go technology automatically includes the personal video-parts of each participants in the personal video (based on Pic2Go’ patented 2D barcodes auto-tagging technology, as well as timing based technology). The videos are slow-motioned and an animated motion graphics bubble with the participants performance data at the photography point is added to the video part. See – here.
To enrich the personal videos, the Pic2Go platform automatically include personal still videos of the participant during the personal video flow.
See – here.
The official result (finish time) is automatically included at the end of each personal video!
See – here.
Being a digital sponsorship tool, it is highly important for us in Pic2Go to enrich the personal finisher videos with sponsored content. Short ads or sponsored video content can be automatically added to all the personal videos – watch by the participants and their friends.
See – here.
“Bringing people together” is a common goal for both telecom companies and mass participation events. That’s why a telecom brand may be a great match as your event sponsor.
Manx Telecom – the largest telecom provider on the Isle of Man, partnered with Parish Walk – the biggest mass participation sporting event in the island, as a multi-year title sponsor.
Implementing Pic2Go at the event supported multiple sponsorship goals:
Over 13K photos were taken and processed by the Pic2Go race photography platform during the event day, driving 83% social sharing rate and generating over 300K impressions for the branded photos!
Manx Telecom’s branding, website link and clickable banner ads were automatically included in the finisher galleries – increasing visibility, traffic and sales!
Participants could invite their friends (visiting the finisher galleries) to make a donation, supporting their cause via the JustGiving personal donation link.
Interested in learning more about how Pic2Go Sponsored Race Photography can support your sponsorship goals? Contact us today.
Race photography can become a powerful digital sponsorship tool, boosting engagement and social media visibility for race sponsors while increasing organizers’ revenue.
Here are 3 key components of driving Sponsored Race Photography success –
Pic2Go’s patented 2D barcodes technology automates photo-tagging with >99.5% accuracy, so participants can access their own race photos live on race day!
Pic2Go’s personal finisher galleries (aka – RunPage) include rich branding options and clickable touchpoints – growing visibility and website traffic for race sponsors.
The unique Live Gallery Sharing flow generates an average of 85% social sharing rate for the branded galleries – maximizing social media visibility and engagement for the sponsors.
Measuring and reporting the sponsored race photography activation results is key to demonstrate the success and ROI metrics to the sponsors. Pic2Go’s online dashboard includes all the key metrics for the operational as well as social impact aspects of the activation.
In the Adidas Runners PolimiRun Spring 2022 event, 3000 athletes have shared their branded galleries to Facebook driving over Half a Million impression for the branded race photos!
Are you looking to grow your race income? Pic2Go now includes a Race Photo Sales option – letting you offer participants paid access to their Rich Finisher Gallery, and high-res photos download!
Participants easily pay and access their personal rich finisher gallery –
1. Add Pic2Go barcodes to your bibs – for automated photo tagging.
2. Upload event photos to the Pic2Go system – with our new Web Uploader.
3. Participants preview and purchase their photos – with PayPal or Credit Card.
4. Participants access their high-res photo gallery.
Interested in growing your race income with Pic2Go?
👉 Contact us now and get an attractive bid for using Pic2Go Photo Sales at your next event!
Are you still considering your post-Covid photo vendor? Here are 5 reasons we think you should pick – Pic2Go
Our 2D barcodes accurately auto-tag runners in the photos…
… even if there are A LOT of runners…
… and A LOT of photos (uploaded on race day).
Want your finishers to REALY celebrate their achievement? 🥳
Offer them our RunPage rich finisher gallery!
It includes their results, a digital medal, a digital poster and much much more…
With Pic2Go, out of all participants accessing their photos – an avg. of 85% will socially share their photos!
and this leads us to…
Sponsors just love Pic2Go!
Our finisher galleries are full of engaging touchpoints for the sponsors…
and they enjoy a digital activation,
with measured ROI.
🧐 Did you know that each participant sharing photos generates an avg. of 250 photo impressions(!) – driving massive reach and engagement!
We are serving mass participation events since 2010!
We have local partners in more than 30 countries…
We would LOVE to serve you at your next event!
👉 If you’ve reached this part – just click here and get an attractive bid for using Pic2Go at your next event!
As in-person events are coming back in many countries, organizers are looking for new ways to attract sponsors by offering a higher marketing value for their investment.
When it comes to race photos, many organizers have already adopted the free/sponsored model – offering participants free downloads of their photos branded with the sponsor’s logo. Nowadays, more and more organizers are realizing the power of rich finisher galleries – offering wide branding options, deeper engagement, sponsors’ website traffic and a higher return on sponsors’ investment!
Here are 5 ways our rich finisher galleries have been recently used to boost events’ sponsorship –
The Oxford Town and Gown made use of clickable ads included in their rich finisher galleries to drive traffic to the Muscular Dystrophy UK fundraising site.
The ads are visible to both finishers as well as anyone visiting their galleries – maximizing traffic generation!
The Steamboat Marathon & 10K used the CTA branded Sponsor Bar on their rich finisher galleries to drive traffic to the site of the race’s title sponsor – BANK OF THE WEST.
Using the slogan “We are the bank for a changing world!”, the bank invited everyone visiting the finishers’ galleries to open a new checking account while donating 1% of their revenues to ‘1% for the Planet’ movement.
The Reto Saludsa Vitality is a trail running and mountain bike challenge in Ecuador, sponsored by Saludsa – a health insurance company.
As part of the event’s rich finisher galleries – the new Saludsa Vitality wellness program was promoted also through the logo in the finishers’ digital posters!
The Driv’ du Manikou event has included a personal FlyThrough 3D race map on each finisher’s gallery, while promoting the event sponsor – Intersport!
The sponsored photos points on 3D map where marked with Intersport’s logo, and could also be used to mark the sponsor’s stores along the course.
The HalkEco Skopje Run 10K – sponsored by HALKBANK AD Skopje, has included a branded personal clip on all participants’ finisher galleries!
* The branded clip is an economic finisher video version offered by Pic2Go, as it is composed of the participants’ still photos in a rich branded video template!
As an organizer offering free (branded) race photos – it’s time to consider boosting the value for your sponsor(s) with Pic2Go‘s rich finisher galleries!
Your first post-Covid live event will be for sure an extraordinary experience for your participants – getting back to cross a ‘real’ finish line! Make sure you go for extraordinary when it comes to offering them lasting memories. This time don’t settle for the ‘ordinary’ race photos!
Of course quick and accurate delivery of race day photos is a bare minimum your participants would expect (and Pic2Go can deliver).
Going beyond the ‘ordinary’ race photos – here are four Pic2Go solutions that will delight your participants and enhance their lasting memories:
Pic2Go offers a digital finisher poster as a standard to all race finishers as part of the RunPage rich finisher gallery.
The poster would include the finisher’s results and can be easily downloaded or shared by the participants.
Pic2Go’s FlyThrough is an interactive 3D map illustrating participant’s progress on the course. The map can include course highlights, sponsor’s info and will also show participant’s photos at their shooting locations.
Pic2Go’s Performance Photos enhances participants’ race photos with a graphical layer displaying their performance at the specific photography points. This is a great photo enrichment addon that doesn’t require GPS tracking or photo-timing equipment.
Pic2Go’s personal finisher videos solution is called Performance Videos. The innovative solution integrates participant’s performance throughout the race via motion graphic layer – letting each participant feel like a pro!
For more info and pricing of Pic2Go’s Rich Race Photography solution visit – https://www1.pic2go.com/
With the return of live events, fast and accurate delivery of race photos is key to meet participants (and sponsors) expectations. Pic2Go’s patented 2D barcodes technology continues to lead the market as an ultra fast, super accurate race photos auto-tagging technology.
Being a global leading solution provider of Sponsored Race Photography, Pic2Go has served thousands of events delivering over 40 million photos to race participants in more than 40 countries over the past few years.
The fast and accurate delivery of branded race photos to participants for social sharing was enabled by Pic2Go’s patented 2D barcodes race photos auto-tagging solution offering numerous key benefits:
Pic2Go’s 2D barcodes technology is the enabler of the Live (Personal) Gallery Sharing solution, letting participants in key events over 40 countries get and share their photos in personal galleries during race day while maximizing reach and engagement for race sponsors.
For more info and pricing of Pic2Go’s Sponsored Race Photography solution visit – https://www1.pic2go.com/
Recent Comments