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2016 MILO Jakarta International 10K

Pic2Go Activity Highlights

  • Event date: 24-July-2016
  • MILO Jakarta International 10K is the largest 10K race in Indonesia, sponsored by Nestle MILO to promote healthy lifestyle for the whole family.
  • This year, all participants were invited to get their FREE Race Photos.
  • Pic2Go Indonesia powered automated photo-tagging and social sharing of the branded photos to participants’ Facebook profiles, using Pic2Go’s 2D barcodes on race bibs – patent pending technology.
  • 50,000 photos taken at the event
  • 4,800 participants posted their (branded) photos to Facebook via the Pic2Go App
  • Pic2Go Free Race photos were sponsored by Nestle MILO Indonesia

Social Media Impact

  • 5.9 million Facebook Impressions!
  • 170,000 Facebook Likes
  • 15,800 Facebook comments
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