HOW IT WORKS
2016 We Run Rome
Pic2Go Activity Highlights
Event date: 31-December-2016
We Run Rome 2016
was the 6th edition of the iconic Nike-sponsored race, with a breathtaking route allowing the 5K and 10K runners to admire some of the most important Roman monuments
For the first time all participants
to get their photos posted directly to their Facebook profiles.
The activation was powered by
2,400 participants posted their (branded) photos to Facebook, courtesy of
Hello bank Italia
Social Media Impact
1.9 million Facebook Impressions!
77,000 Facebook Likes
3,850 Facebook comments