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Getting Repeat Racers: How to Create an Unforgettable Participant Experience

Planning a marathon or similar event is an incredible endeavor, one that includes securing city permits, renting equipment, finding sponsors and so much more. You want your event to be both safe and profitable — but you also want to create an unforgettable e...

5 Ideas for Securing Active Lifestyle Brands as your Race Sponsors

The health and fitness industry is booming, driven by a generation of adults that have both the desire to remain active and the disposable income needed to pay for equipment, apparel, excursions and more. Around these active adults has grown an industry of act...

Endurance Events – It’s All About the Experience

In era obsessed with selfie-sticks, Snapchatting and Facebooking, it is rare that a moment goes by undocumented. Every worthwhile event, experience, adventure, is videoed, photographed, and socially shared. In a way, the recording and sharing of an event has b...

The Race to the Finish Line Begins Way Before the Starting Line

Anyone who has ever trained for a marathon knows that just making it to the starting line takes a lot of effort. While race day is the main event, prepping for an endurance event is a journey in and of its own. This presents a whole new opportunity for event o...

5 Reasons Endurance Event Sponsors Should Consider Sponsoring Free Race Photos

According to Eventbrite, two of the best ways to increase brand awareness is through sponsorship and social media. Thus, choosing a sponsorship platform that includes social media is a no brainer. “Standard” race sponsorship methods like providing running ...

Why Offering Free Race Photos is Your Next Best Move

In the 21st Century, Marathons, Triathlons and OCR events are not just about the competition, a race is an experience. Endurance events now have a new goal: providing a pleasurable experience for participants. Increasing attendance at such events, is due impar...

The Latest and Greatest in Marathon Technology

“One thing is certain, though, as the number of races in America grows, existing races must find ways to remain competitive in the marketplace. Technology is one method to accomplish that…” The Huffington Post Organizing a successful marathon means using...

2016 Vodafone Malta Marathon to be using Pic2Go (once again)

2016 Vodafone Malta Marathon has selected to implement Pic2Go’s Sponsored Race Photography service this year once again. “For the 7th consecutive year we have registered an increase in the number of participants, we shouldlook have about 4,400. Fro...

6 Trends for 2016 Marathon Training & Race Day

1 – Smarter Active Wear Harder, better, faster, stronger, smarter! The production of smart textiles took off in in 2015 with brands like Nike, Coolcore and Asics manufacturing products ranging from fitness tracking to thermo regulation fabrics to smart s...

Spotlight on Nusantarun Chapter 3

At the Nusantarun, the real winner is the runner who raises the most money. NusantaRun is a unique fundraising event in which participants combine their love of running with their love of Indonesia. The first NusantaRun, which was 53.5 km, took place in Decemb...