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Endurance Events, Marketing Strategies and the #Hashtag

“As ridiculous as hashtags might seem to marketing veterans who remember a time before Twitter and Facebook, the younger generation and potential customers/clients don’t. To them, using hashtags is as natural and common as typing their query into the searc

The Global Health-Kick: Increased Interest in Fitness is Changing the Value of Endurance Sponsorship

Exercising and increased fitness have become trends in recent years and are partially responsible for the expansion of the global fitness industry, and specifically the Endurance Events industry. The socioeconomic status of fitness seekers, combined with the p

Branding Tips for Sponsored Race Photos

Reaching Millions of Impressions via Social Media With the growing number of endurance events offering participants with Free Race Photos to Share Live to Facebook – branding those photos introduces a most powerful Sponsorship opportunity. As the shared-

Adidas Sponsored Pic2Go Free Race Photos in 2014 Series

While “Boost Your Run” is the slogan used by Adidas Running, the company has worked hard to boost the sponsorship of it’s night-run race series took place in Israel throughout 2014 In the competitive market of running shoes brands – Adi