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Why Offering Free Race Photos is Your Next Best Move

In the 21st Century, Marathons, Triathlons and OCR events are not just about the competition, a race is an experience. Endurance events now have a new goal: providing a pleasurable experience for participants. Increasing attendance at such events, is due impar

Spotlight on USA Half Marathon Invitational

The very first San Diego USA Half Marathon was held on November 21. Race coordinators called the race “The ‘Boston’ of Half Marathons” and proclaimed the race “was developed to encourage recreational runners to set new fitness goals and challenges fo

Pic2Go Spotlight: The Košice Peace Marathon

The International Košice Peace Marathon, which takes place every October in Slovakia, recently achieved its highest level of participation since its launch in 1924. It is the oldest existing marathon in Europe and is almost as old as the Boston Marathon! The

The Social Media Revolution: Boosting Endurance Event Sponsorship

The Social Media Revolution Forbes Magazine argues that “When it comes to how sponsors are desiring to spend their sports-related dollars, one trend is certain: Digital and social elements win the day.” Social media has completely revolutionized the market

Branding Tips for Sponsored Race Photos

Reaching Millions of Impressions via Social Media With the growing number of endurance events offering participants with Free Race Photos to Share Live to Facebook – branding those photos introduces a most powerful Sponsorship opportunity. As the shared-

Vodafone Malta Marathon 2015 to be using Pic2Go

Vodafone Malta Marathon 2015 will implement Pic2Go’s Sponsored Race Photography service at the upcoming event – February 22nd. The inaugural Malta Marathon was held in 1986 with 109 local and foreign participants. A half marathon was incorporated i

Adidas Sponsored Pic2Go Free Race Photos in 2014 Series

While “Boost Your Run” is the slogan used by Adidas Running, the company has worked hard to boost the sponsorship of it’s night-run race series took place in Israel throughout 2014 In the competitive market of running shoes brands – Adi

It’s a Brave New World of Free Race Day Photos

Q3 2014 is coming to it’s end, and this is a great time to look back at 2014 race photography industry trends and progress so far. A year ago – the world of Race Day Photos was mostly dominated by the Retail Model – where athlete’s had

Bucharest International Marathon 2014 to be using Pic2Go

The seventh edition of Bucharest International Marathon will take place this weekend, October 4-5. More than 8000 participants, from 50 countries, are expected at the 7th edition of Bucharest International Marathon to run the marathon, half marathon, relay and

Is Free Race-Photos Social Sharing Becoming a Standard?

Oh – What a weekend it was for us at Pic2Go! We had to simultaneously provide our service to events in 6 different countries – Brazil, UK, Romania, Czech Rep., France, Japan. Over 100,000 race photos were automatically tagged. Free photos sharing w