June 19, 2019

Attracting leading brands to sponsor your race is an ongoing challenge. Such brands spend huge amount of money year-round on effective online marketing while your event is mostly 'offline'. 

Major brands sponsor races for many good reasons. Endemic brands like sportswear, running shoes or energy drinks manufacturers aims to strengthen their brand engagement with the athletes or possibly raise awareness for newly released models or products. Other non-endemic brands may include banks, telecom operators, insurance companies and others would many times sponsor endurance events to reflect their brand values and community involvement. For all brands - driving an effective engagement and maximizing their activation reach is crucial!

Generating an online engagement or massive reach is quite challenging for most races as of the 'offline' nature of the events. The good news is that races can now offer brands a most effective digital sponsorship activation by harnessing elements like race photos, results, and participants' passion to share their achievement.

Combining Pic2Go's patented race photo-tagging technology, Live Gallery Sharing and the new rich RunPage Finisher Gallery - participants can share their race photos and results early on race day and drive massive traffic and reach to the branded galleries - boosting engagement, reach, visibility and traffic for the race sponsors!



Indeed, Pic2Go solution has been used during 2019 in races sponsored by brands as - Saucony, POWERADE, Red Bull, Samsung, Wizz Air, The North Face and many others to make their race sponsorship activation more effective then ever!

Well, it's your turn now! Are you interested making your race sponsorship most attractive for major brands? Send us a message with your event details and we will help you securing great brands as your sponsors!