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5 Reasons Endurance Event Sponsors Should Consider Sponsoring Free Race Photos

April 5, 2016

According to Eventbrite, two of the best ways to increase brand awareness is through sponsorship and social media. Thus, choosing a sponsorship platform that includes social media is a no brainer. “Standard” race sponsorship methods like providing running ...

Why Offering Free Race Photos is Your Next Best Move

March 7, 2016

In the 21st Century, Marathons, Triathlons and OCR events are not just about the competition, a race is an experience. Endurance events now have a new goal: providing a pleasurable experience for participants. Increasing attendance at such events, is due impar...

The Latest and Greatest in Marathon Technology

February 18, 2016

“One thing is certain, though, as the number of races in America grows, existing races must find ways to remain competitive in the marketplace. Technology is one method to accomplish that…” The Huffington Post Organizing a successful marathon means using...

2016 Vodafone Malta Marathon to be using Pic2Go (once again)

February 1, 2016

2016 Vodafone Malta Marathon has selected to implement Pic2Go’s Sponsored Race Photography service this year once again. “For the 7th consecutive year we have registered an increase in the number of participants, we shouldlook have about 4,400. Fro...

6 Trends for 2016 Marathon Training & Race Day

January 4, 2016

1 – Smarter Active Wear Harder, better, faster, stronger, smarter! The production of smart textiles took off in in 2015 with brands like Nike, Coolcore and Asics manufacturing products ranging from fitness tracking to thermo regulation fabrics to smart s...

Endurance Event Tech Trends for 2016

December 23, 2015

The Endurance Event Industry is evolving quickly. Undoubtedly, 2016 will introduce technology that aims at easing event organization and heightening the experience of endurance participants. Here are 5 tech trends the Pic2Go team can expect to manifest in th...

Telecommunication, Aerobic Sports, Sponsorship and All that is In-Between

May 7, 2015

Telecommunications Technology and Aerobics Sports Today telecommunications technology and aerobics sports are inseparable. In this article I discuss this strong connection. I will present the case study of Vodafone, one of the leading telecommunications compan...

The Digital Socially-Connected Runner & Marketing Opportunities for Races

January 27, 2015

This is the era of smart technology and devices that are for personal use, easy to use and can be carried around with you anywhere and anytime. This industry is rapidly growing, inventing itself all the time. In the sports world there are hundreds of fitness d...

Top 5 Reasons for Athletes to Join Your Race

October 22, 2014

My name is Tamar Barneis, a competitive athlete who has made a career in the field of endurance sports events production. Based on my experience, I have outlined in this article the main reasons why athletes choose to take part in races, with the hope that thi...