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Pic2Go Shares Performance Photos at the 2017 Frederick Running Festival, Generating 1.2M Impressions on Facebook

Pic2Go USA provided its 2D barcode racing bib number recognition and photo social sharing technology at the 2017 Frederick Running Festival.

Pic2Go, a worldwide leading solution provider for Sponsored Race Photography, operated the race photo tagging and branded social sharing technology at the Frederick Running Festival this year. Tucked away in the suburbs of Washington, D.C., the Frederick Running Festival is one of the hidden gems of the running community; it’s a big time race with small town charm.

This year over 5,000 athletes participated and over 2,000 photo albums were automatically created and posted to Facebook. Many participants opted into the Pic2Go service prior to the race, and had photos from the course on their timeline by the time they reached the finish line.



The Frederick Running Festival also took advantage of Pic2Go’s Performance Photos feature, which automatically shares the athlete’s name, location, elapsed time and pace on their photos. “We’re always looking for unique ways to enhance our participants’ experience and Pic2Go introduced a forward-thinking approach,” said Lee Corrigan, president of Corrigan Sports Enterprises. “Whether you are trying to set a personal best or completing your first race, every runner should be able to share that special moment with their friends and family. This partnership allows them to do just that.”

Within the first few days after the event, the branded photos generated over 1,200,000 Facebook impressions, 3,800 comments and 47,000 Likes on the photos. “The Frederick Running Festival was one of the top ten events we’ve ever had in the US from an engagement perspective,” said Mike Nusbaum, CEO of Pic2Go USA. “In addition to showcasing participants’ achievements, the branded photos provide an incredible amount of awareness and exposure for CSE and the Frederick Running Festival. We’re looking forward to working with CSE on future races and growing some of their newer events, including the Delaware Marathon.”

The content shared through Pic2Go appears in participants’ News Feeds organically, giving races and sponsors exposure to a huge audience. After the event, Pic2Go provides analytics to share with sponsors including number of albums and photos shared, impressions, comments and likes on branded content.

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