June 14, 2022

Race photography can become a powerful digital sponsorship tool, boosting engagement and social media visibility for race sponsors while increasing organizers' revenue. Here are 3 key components of driving Sponsored Race Photography success -

1 - Fast and Accurate Photo Tagging Technology

Pic2Go's patented 2D barcodes technology automates photo-tagging with >99.5% accuracy, so participants can access their own race photos live on race day!

2 - Deliver Rich Personal Galleries & Boost Social Sharing

Pic2Go's personal finisher galleries (aka - RunPage) include rich branding options and clickable touchpoints - growing visibility and website traffic for race sponsors.


The unique Live Gallery Sharing flow generates an average of 85% social sharing rate for the branded galleries - maximizing social media visibility and engagement for the sponsors.

3 - Measure Generated Visibility and Social Impact

Measuring and reporting the sponsored race photography activation results is key to demonstrate the success and ROI metrics to the sponsors. Pic2Go's online dashboard includes all the key metrics for the operational as well as social impact aspects of the activation.


In the Adidas Runners PolimiRun Spring 2022 event, 3000 athletes have shared their branded galleries to Facebook driving over Half a Million impression for the branded race photos!