June 30, 2021

As in-person events are coming back in many countries, organizers are looking for new ways to attract sponsors by offering a higher marketing value for their investment.

When it comes to race photos, many organizers have already adopted the free/sponsored model - offering participants free downloads of their photos branded with the sponsor's logo. Nowadays, more and more organizers are realizing the power of rich finisher galleries - offering wide branding options, deeper engagement, sponsors' website traffic and a higher return on sponsors' investment!

Here are 5 ways our rich finisher galleries have been recently used to boost events' sponsorship -

1 - Clickable Gallery Ads

The Oxford Town and Gown made use of clickable ads included in their rich finisher galleries to drive traffic to the Muscular Dystrophy UK fundraising site.

The ads are visible to both finishers as well as anyone visiting their galleries - maximizing traffic generation!

2 - Call-To-Action Sponsor Bar

The Steamboat Marathon & 10K used the CTA branded Sponsor Bar on their rich finisher galleries to drive traffic to the site of the race's title sponsor - BANK OF THE WEST.


Using the slogan "We are the bank for a changing world!", the bank invited everyone visiting the finishers' galleries to open a new checking account while donating 1% of their revenues to '1% for the Planet' movement.

3 - Branded (Digital) Finisher Poster

The Reto Saludsa Vitality is a trail running and mountain bike challenge in Ecuador, sponsored by Saludsa - a health insurance company.

As part of the event's rich finisher galleries - the new Saludsa Vitality wellness program was promoted also through the logo in the finishers' digital posters!

4 - Sponsored Points on FlyThrough 3D Race Map

The Driv' du Manikou event has included a personal FlyThrough 3D race map on each finisher's gallery, while promoting the event sponsor - Intersport!


The sponsored photos points on 3D map where marked with Intersport's logo, and could also be used to mark the sponsor's stores along the course.

5 - Branded Finisher Clip

The HalkEco Skopje Run 10K - sponsored by HALKBANK AD Skopje, has included a branded personal clip on all participants' finisher galleries!


* The branded clip is an economic finisher video version offered by Pic2Go, as it is composed of the participants' still photos in a rich branded video template!

As an organizer offering free (branded) race photos - it's time to consider boosting the value for your sponsor(s) with Pic2Go's rich finisher galleries!